100 Entrepreneurs to Participate in 6th Coca-Cola MENA Scholarship Program

Lynn Bizri, Jul 11 2017

The Coca-Cola Company, U.S. Department of State and Indiana University’s Kelley School of Business have welcomed nearly 100 aspiring entrepreneurs from across the Middle East & North Africa (MENA) who will be participating in the sixth annual Coca-Cola MENA Scholarship Program in July.  

Taking place at Indiana University’s Global Business Institute, budding entrepreneurs from Algeria, Saudi Arabia, Jordan, Egypt, Morocco, Tunisia and the Palestinian Territories will participate in the MENA Scholarship program and experience a month-long world-class education program focused on developing business and social entrepreneurship skills to help realize their start-up dreams.

Students were selected following a rigorous selection process after submitting a business idea on how to ‘Make Tomorrow Better’ in their home countries. Applicants contributed more than 6,000 ideas to the website, and more than 1.6 million registered users across MENA voted for their favorite concepts. Shortlisted candidates were invited to interview with program partners, at the US Embassies and Consulates in their home countries, who selected the lucky recipients of this year’s scholarship.

The students will join a total of almost 500 university students who have already participated since the program was founded in 2012. Alumni have gone on to secure almost 100 other higher education scholarships, and 108 scholars have already started their own businesses after returning from the program. The businesses span a variety of sectors including enterprise technology, mobile app services, hospitality and tourist sector services, environmental services, and digital media services.

“The MENA region has a young and fast-growing population, and empowering the region’s youth is essential to ensuring long-term economic and social prosperity,” said Zoran Vucinic, President, Coca-Cola Middle East & North Africa. "

The students will spend four weeks studying with the faculty at Indiana University’s Kelley School of Business with a curriculum tailored to teaching them to use business and social entrepreneurship skills to address consumer and societal needs in their home countries. 

To encourage student engagement and participation, the 100 young entrepreneurs will be divided into small groups and will take part in courses including an introduction to business, communications, finance, accounting, marketing, operations, strategy, human resources and entrepreneurship with a wide variety of instructional, interactive and experiential sessions.

The program at Indiana University concludes with a business plan competition, before students travel to Washington D.C for a reception at the US Department of State and Chamber of Commerce, followed by a trip to The Coca-Cola Company’s headquarters in Atlanta, Georgia.

You can find more information about the MENA Scholarship Program here.


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