ArabNet’s MediaXchange - A First in Media Relations, Gathering Over 70 Lebanese Media Leaders
Over 70 media leaders from across Lebanon gathered in Beirut on September 6, at the first, exclusive, ArabNet MediaXchange event. “The purpose of this endeavour is to create a networking platform for Lebanese tech journalists and digital media leaders, while introducing them to the latest media innovations from around the world,” said Omar Christidis, ArabNet Founder and CEO.
The event took place with the support of the Business Digital District at their Headquarters in Bechara El Khoury, and included a networking reception, discussion panel, talk, and two roundtables targeting media professionals and new media experts as well as content producers and journalists. Topics varied from “what it takes to succeed in New Media,” to online content and distribution, native and programmatic advertising, today’s media environment realities, as well as the diverse landscape of online (and mobile) platforms, and the skills needed to produce and stay-up-to-date.
MediaXchange Speakers included Ziad Khammar, Strategy and Development Director at DMS; Karine Barakat, Head of Liquid Thread, Levant and North Africa at Starcom; Maha Nizam, Deputy General Manager at Diwanee and many others.
Past ArabNet events have notably attracted top speakers, participants, and partners from corporations such as Smart Dubai, OMD, Souq.com, Du, Touch, Alfa, TBWA, Facebook, DMS, Majid Al Futtaim, JWT, STC, Twitter, Starcom, Criteo, SkyNews, VISA, Leo Burnett, Deloitte, LBC, Microsoft, Uber, Vivaki, GE, MakerStudios (Disney), FP7, 500Startups, International New York Times, and many more.