BIG by Orange Accelerates Its First 5 Startups in Jordan

Alexis Baghdadi, Mar 08 2016

Jordan recently welcomed a new startup accelerator in its entrepreneurial ecosystem: BIG by Orange.

BIG (which stands for Business Innovation Growth) is an initiative by Orange Jordan, part of the Orange multinational telecom group, in collaboration with StarupJo, a company that gives startups the tools to promote their brand and product.

BIG primarily targets startups in the mobile sector, as well as in other web-based and technological startups in their growth stage. The strategy behind this is to allow Jordanian startups to expand their geographic reach and user base by taking advantage of Orange’s international network.

The Recipe for Acceleration

BIG consists of a co-working space operated by StartupJo at the King Hussein Business Park (KHBP), offering startups a fully equipped basic infrastructure to run their business.

The acceleration program consists of 3 seasons (cycles) per year for 5-8 startups per season. Each season extends over a period of 120 days, and focuses on mentorship and critical development in areas like investment needs, product improvement, customer development and business support, in partnership with Oasis 500.

Furthermore, Orange Jordan will leverage its various resources to help the program’s beneficiaries manage and fund their projects through global acceleration programs, world-class mentorship programs, exhibition events, and international exposure.

BIG does not offer any direct investment in the startups, and does not take any equity share. Alternatively, it may sign distribution deals with them

5 Promising Mobile and Web Startups

The first batch of startups accelerated by BIG will graduate in April 2016. 4 of these startups are content driven, and the fifth is a provider of SaaS.

Looking at the lineup, there is a sense that Jordan’s ecosystem is focused on content creation and publishing, particularly Arabic content:

DIGAT is a middleware developer specialized in Data Distribution Service (DDS) in real time. Its aim is to make the development of real-time apps as easy as building a web page, and facilitate the delivery of data to the frontlines.

Masmoo3 is the Arab world’s first producer and publisher of Arabic audiobooks, proposing a digital library that is also available offline for web and mobile users. Masmoo3 has also developed devices pre-loaded with single audiobooks for consumers looking for a more personalized or gift version of an audiobook.

Play 3arabi is a social mobile games publisher focused on the MENA region. It focuses on free-to-play social or multiplayer games with rich content. Its first 5 titles have already recorded over 1 million downloads.

Trevx, a free online platform where users get immediate access to songs and audio content from their favorite music artists, which they can listen to in live streaming or download to enjoy later.

Yaqut, a personal library app containing thousands of free-to-download m-books in Arabic, optimized for mobile browsing, reading, and note taking, to bring the tactile advantages of physical book to an electronic platform. Users can access their accounts from different devices and pick up where they left off, and they can even share selected content directly on social media channels.


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