Demystifying Ad Tech Jargon

Rita Makhoul, Apr 29 2017

Although the ad tech space has only been around for a few years,  its managed to accumulate a clutter of ad tech jargon that leaves newbies and onlookers to the industry looking like this:

via GIPHY

 

If that's the face you get, and you no longer want to pretend to know, but would really like to know what all these fancy acronyms and names mean, then the below glossary will help get you started.

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(Let us know if we missed out on any!)

glossary

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