Hot Topics at the ArabNet Digital Summit
Another ArabNet Digital Summit is upon us, taking place at Madinat Jumeirah in Dubai on May 30th and 31st. People from all across the digital spectrum will gather under one roof to partake in the premiere conference for digital business in the Middle East.
Whatever your role is in the digital world, whether you are an entrepreneur, a venture capitalist, a media executive, there’s no better place to gain knowledge and insights than attending the ArabNet Digital Summit.
Below are just some of the hot topics that will be covered:
As the amount of online advertising has proliferated, customers have become increasingly blind to banners, and usage of ad blockers is on the rise, growing 48% year on year. Native advertising provides advertisers the opportunity to engage consumers through ads that look and sound like the content it is embedded in. This panel will explore how native advertising works, how it is being utilized in the region and the opportunities for publishers, agencies and brands.
Connected Consumers; IoT and Wearables
It’s projected that there is today over 10B connected devices, projected to grow to 50B by 2020. While Enterprises and Governments are proactively investing in wearables and connected devices, consumers are slower to adopt. Yet consumer IoT is an integral data collection point and reach medium. This panel discusses what new technologies are being developed to engage with and improve the quality of life for citizens and trends that are emerging in the sector that maybe change consumer adoption soon!
The Smart City market is valued to be at $1.5 trillion by 2020. Outside the US, Dubai and China have already announced their plans to incorporate driverless cars, while smart power grids and open data are on public agendas worldwide. This panels hosts leaders of Smart Cities to talk about the blocks that bring this vision together and the near horizons that they see emerging in the near future.