Marriott Hotels Launches TestBED in the MENA
Marriott Hotels has launched its TestBED program in the Middle East & Africa. First launched by Marriott Hotels across Europe in 2016, TestBED is a 10-week accelerator program that gives startups the opportunity to test their products within an operating Marriott Hotel in a major city. This will be the first year that the initiative is available in the region, and the program will begin its roll-out in the United Arab Emirates.
The program is open to seed and early stage start-ups with products or services that are ready to pilot in a live hotel environment. It offers them an invaluable opportunity to gain worthwhile feedback from guests and associates to help further develop and perfect their product.
Participating start-ups are hand-picked in an effort to uncover those that can revolutionize a guest’s stay, reinventing the hotel experience throughout the region. Those selected will also be offered mentoring and global exposure.
While the start-ups are not required to relocate for the duration of the program, they may need to travel since the majority of this period will be spent in action within a Marriott Hotel.
Commenting on the opportunity, Sandra Schulze-Potgieter, Vice President of Premium & Select Brands, Middle East & Africa at Marriott International, said, “It’s an exciting chance for us to revolutionize the hotel experience in the region, all while supporting start-ups that are ready to spark game-changing innovation. There is a wealth of talent out there, and we’re looking forward to learning from each other as Marriott continues to lead the way in shaping the future of travel with technology.”
The launch comes shortly after Marriott Hotels’ partnership with TED - the non-profit devoted to ideas worth spreading – to bring creatively curated TED Talks, blogs, and more to hotel guests worldwide, in an effort to give Marriott Hotels guests access to thought-provoking and inspirational content to help jumpstart their own inventive thinking.
Interested parties can learn more or submit an application, click here.