Rebrands as ServiceMarket

ArabNet Team, Nov 14 2016, the region's online marketplace for home services, has announced that it has officially changed its name to ServiceMarket.

MoveSouq was founded in 2013 to help Dubai residents get free quotes from qualified moving companies in the UAE. Since then the company has grown rapidly and has expanded its offering to cover 25 different services. The site currently allows customers to book and get quotes for many services, including cleaning, painting, pest control, handyman services and most recently, car and home insurance. It is rapidly expanding its online booking portfolio on a mission to ‘make life easier’ when dealing with home services.

Commenting on the rebrand, Bana Shomali, Co-Founder of said, “While our brand name “MoveSouq” gave life to our startup three years ago, it has now become too narrow to represent the wide variety of services we currently offer. We wanted our name to reflect our position as the Number 1 online marketplace for home services in the Middle East. Therefore, we have taken the decision to rebrand as ServiceMarket.”

So far in 2016, ServiceMarket has helped over 50,000 UAE residents fulfill their home service needs online. This traction allowed the company to secure a multimillion dollar investment in September this year from AddVenture, a global venture capital firm. ServiceMarket plans to use the investment to expand their service offering and cover more cities in the region.

Explaining how this planned growth impacted the name change, Bana Shomali said, “With our latest round of investment, we will be expanding our services even faster. We chose a simple and bold new name which tells you that yes, if you need that service, we are either already providing it or we’re working very hard to offer it to you shortly. You will find us adding exciting new services to our site and we will also be coming up in new cities very soon. In addition to Dubai, we want to offer our full suite of services in Abu Dhabi, Sharjah, Ras Al Khaimah and Doha.”

See related article: Closes $3 Million Funding Round



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