Raises $6M in Funding Round

ArabNet Team, Jun 09 2017

Getting a ride, ordering a meal, or booking a flight has never been easier. Booking a haircut, on the other hand, could use some improvement. That’s the thinking behind, a free booking platform and the world’s fastest-growing software for salons and spas.

This week, the Dubai-based startup announced the close of a $6 million round of Series-A financing. The round was led by Dubai-based Middle East Venture Partners (MEVP) and backed by Dubai’s BECO Capital and San Francisco-based Lumia Capital. The new round of funding follows an earlier seed round also lead by MEVP.

Launched in 2015, the platform (pronounced like the British schedule) streamlines small- and medium-sized business operations with intuitive, free-to-use software. takes the hassle out of running a business by managing appointment bookings, point-of-sale, customer records, human resources, inventory, and financial reporting. And the industry is responding.

In under two years, has quietly signed up a vast user base of over 40,000 merchants in more than 120 countries, most of whom learned about the platform by word of mouth. Over half of users are in the United States, followed by the United Kingdom, Canada, and Australia. Millions of bookings are made on the platform each month, and growing at an average rate of 35% month-on-month. The platform is well on track to process over $1 billion worth of appointment bookings by the end of 2017.

Merchants who make the switch to rave about its easy setup and intuitive interface, as well as its personable customer support. On the company’s social media pages and software-reviewing sites, users gush about the time-saving benefits of the platform and, most of all, the fact that it’s completely free.

Co-founder and CEO William Zeqiri and co-founder Nick Miller, the company’s COO, conceived of the idea on a last-minute trip to Nepal. The native New Zealanders booked their flights and hotels online for a country they hadn’t stepped foot in, without any trouble. But just before their departure, Zeqiri realized he needed a haircut. “I couldn’t find anything last-minute in my own city” he recalled.

The reason, Shedul’s co-founders discovered, was that software offerings for salons and spas are often expensive to purchase and difficult to use. As a result, the majority of businesses operate without any software at all: 52% of salons in the United States still manage their bookings with pen and paper.

With, gains in efficiency lead to greater customer retention and gains in efficiency lead to greater customer retention and frequency, Miller explained. “We have merchants who have over 80% of their bookings made online by customers,” he said. “The convenience factor increases customer engagement and directly results in more revenue to the merchant.”






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