SOUQ.com launches ‘Global Bookstore’
Souq.com, the Middle East’s largest online retail and marketplace platform recently announced the launch of its latest category- ‘Global Bookstore’, to provide customers with access to over 6 million books on the platform. This huge category expansion for SOUQ.com makes books more accessible to the region and is in line with the UAE’s government vision to prepare a national framework that helps prepare a generation of readers, reinforcing its position as a capital of content, culture and knowledge. SOUQ.com’s ‘Global Bookstore’ features a phenomenal assortment of books covering a variety of categories including culture, children, family, education, business and much more, to cater to all readers in the UAE and neighboring countries.
Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder commented: “We look forward to cooperating with national organizations concerned with reading and knowledge mainly Mohammed Bin Rashid Al Maktoum Foundation and Dubai e-Library. We are aligned with the UAE’s National Reading initiative and this category expansion comes at an interesting time when we are witnessing new momentum in the culture of reading across the region. This initiative will make books more accessible to people in the region.”
According to a recent survey by the Arab Reading Index, people in the UAE read around 51 hours a year, well above the average of 35 hours for the rest of the Arab world and read 24 books a year compared with the regional average of 16. SOUQ.com’s latest initiative seeks to further promote a culture of reading and seeking knowledge in the region.
“SOUQ.com is an empowerment brand and we are constantly expanding our portfolio of products as well as categories to allow our merchants to grow as well as enable our customers to make smarter choices. We are committed to our vision of connecting people with innovative products, incredible deals and ground-breaking technology to provide exceptional service and make the online shopping experience as seamless as possible. The books category is an exciting inclusion and a step further towards completing the purchase cart of a customer on SOUQ.com”, concluded Mouchawar.
Souq.com currently sells more than 1.5 million products online to their customers. In November 2016, Bloomberg announced that Amazon was considering acquiring Souq.com for approximately $1 billion, however there was no follow-up.