Travelport Highlights Travel Industry’s Transformation
Headquartered in the U.K, Travelport is a Travel Commerce Platform providing distribution, technology, payment, mobile and other solutions for the global travel and tourism industry. With a presence in approximately 180 countries, and approximately 4,000 employees, Travelport’s net revenue in 2016 was over $2.3 billion.
Travelport will be participating at the 2017 Arabian Travel Market (ATM) from April 24-27th where they will be highlighting how travel tech is allowing airlines and travel agents to meet Middle Eastern travelers’ demands as well as grow their businesses.
With today’s youngest working segment- the millennial generation- estimated to become the largest workforce segment by 2030, travel industry players in the Middle East are leveraging technology to meet the needs of millennials. In the GCC, millennials account for a quarter of the populationand they have grown up surrounded by and adapting to technology.
Travel apps have become the millennials preferred method of interacting with brands, almost 1/3 more than past generations, and mobile applications are great platforms to create personalized offers. For airlines, the key can be the travel behavior already known to the airline through past purchases tied to the user’s booking account.
In the Middle East, leading airlines such as Etihad have already launched successful travel apps which deliver innovative digital travel solutions for their travelers, improving the travel experience. Low cost carriers, which have high growth opportunities in the Middle East, such as India’s largest airline IndiGo, are also strengthening expansions in the Gulf and providing strong mobile retailing examples. With rising business and tourism stemming from the Gulf, carriers such as IndiGo have recently launched new routes in the UAE and have been key adaptors of innovative technology to reach new travelers in the region.
Speaking ahead of ATM, Rabih Saab, Travelport’s President commented; “Travel tech is an exciting place to be right now. Mobile penetration in the Middle East is astronomical, and across the GCC almost 80% of the population are mobile subscribers.Smart travel brands will continue to look at how mobile can help bridge the gap between generic experiences and ones where the end-traveler feels truly engaged and supported. Brands will thrive or decline depending on the experiences delivered to travelers and how relevant and personalized these experiences are”