Why Marketers and Advertisers Can’t Miss ArabNet Riyadh
For the Modern Marketer & Advertiser
The AdTech Forum tackles the top medium on everyone’s agenda: Mobile, through ephemeral and video content, empowered by distribution technologies, analytics and data. Additionally, how brands, agencies and publishers are adapting to the new platforms that are transforming consumer habits on mobile and web; what are the key trends that define the region; how distribution of media is changing and the data driving advertising technology.
What topics will be discussed?
These are just a few of the topics that will be discussed at the AdTech Forum.
- New tech in Advertising: AI, Chatbots, Beacons, AR / VR
- Understanding Programmatic and Distribution Technologies
- Optimizing Content by Understanding SEO, Consumer Behavior & Analytics
Don’t Miss The Creative Combat
New to ArabNet Riyadh this year is the Creative Combat. The Creative Combat is for the marketers and advertisers: This competition aims to highlight young talents in the regional advertising, communications, and media industries. Teams of 2-3 students or professionals will have to come up with a plan for an effective digital marketing campaign that addresses a specific creative brief in just 10 days.
3 finalists will be invited to showcase their campaign plans where they will receive guided training and feedback. They will also pitch their campaign before a panel of judges and conference attendees, and the winning team will be awarded $5,000.