Why Would a Mobile App Help My Business?

Mario Hachem, Contributor, Jul 25 2016

Do you know anyone who doesn’t own a mobile phone? Unlikely! 80% of Internet users own a smartphone. There are now more mobile phones than people in the world! Mobile apps allow businesses to be visible to their clients at all times. It is the biggest market place to build a brand and create brand recognition.

At TEDMOB, we have acknowledged that apps are becoming the dominant form of digital interaction. Customers in today's world are on the move and they're using mobile application platforms to get there. Whether they use mobile phones, tablets or other smart mobile devices - they have all the information they need.

That's why mobile apps are so important in today's business environment. We know that the first place customers go to search for a product or service is online, and 70% of mobile searches result in action being taken within an hour as opposed a week for desktop. 61% of mobile searches result in a phone call. If your business is available online, and you have an app that users can download to their devices, your business will make a really good impression. At a glance, they will be able to see and open your app and interact/ purchase from your business.  EVERYTHING IS GOING MOBILE!

What Are The Advantages Of Having A Mobile App for your Business?

It ensures ease of access 

Users today wish for a fuss-free experience, whether they access your site or your app, and whether they do it from their PC or their Smartphone. 73% of consumers find mobile websites load times to be too slow and 74% say they will leave the site after waiting 5 seconds or more. 27% of websites are misconfigured for smartphone searches, which leads to an expected drop in traffic of 68%. With a good plan and a clear vision, it becomes possible to deliver on their expectations.

It boosts interest

When you develop an app for your business, it gives you an easy way to showcase your products or services to your customers and prospective customers. Whenever they want, they can just use it as a one-stop point to get all the info they need. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense. 

It enhances engagement

Most shoppers cannot resist the temptation of a good deal or a great discount, especially when one is staring at them in the face. And this is exactly what you can do with your mobile app. Whether you are selling flowers or spa services, your customers need a way to reach you. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

It offers support

While it is often a hassle to receive and respond to a customer support request, the same becomes easy when you have an appropriate app to do it. With a mobile app that can offer instructions and how-to’s, you are sure to win approval.

It aids promotion

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. For some categories, the redemption rate for mobile coupons is more than 10 times the average for a paper coupon. 

Explore the power of Mobile Apps for Your Business

Your users are a part of a world that does everything mobile. While there is much to be cautious of in technology today, there is also much to grasp and take advantage of for eternal purposes.Creating an app for your ministry/bank/.. can help equip this generation with the tools they need to stay grounded in a quickly changing world. Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions.

Are you still wondering if your business should have a Mobile App? 

See related articles 

Focal Points When Developing an App

How to Launch Your App Like a Pro

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