Yumamia Receives Equity Investment from TV Celebrity Chef
Yumamia,inc., one of the leading Cairo-based food tech startups, has announced that it has received a new equity investment from TV celebrity Chef Manal Al Alem, bringing their total funding to $1.3M to date.
The investment is part of an upcoming long-term partnership between Chef Manal & Yumamia. In addition to the cash investment, Chef Manal is going to act as a brand ambassador for Yumamia and will serve as the culinary mastermind behind their future menu developments.
The financing will be used to fund Yumamia’s core menu development along with further expansion and diversification of its services in Egypt.
“I strategically chose to invest in Yumamia because I am a firm believer in the way technology will revolutionize the world of F&B. The innovative team at Yumamia have created a new leading service of its kind and cleverly established that smart technology can be well utilized. I have always supported leading startups and invest in global food-related applications. My investment in Yumamia is the beginning of a journey of success with new partners that have vast experience in the world of food technology and also modern management and I'm very happy about that” said Chef Manal Al Alem.
Belal El Borno, CEO of Yumamia, added: "We are very excited to have such an iconic figure in the F&B industry backing us up, Chef Manal Al Alem partnership is not only going to help us take Yumamia to the next level but it’s also a great validation to what we have achieved so far."